Sunday, January 16, 2011

Fifth week at BeST


Monday 3/1/2011 & Tuesday 4/1/2011
Creative thinking
During two days class training, we are continuing about creative thinking.  Class is very interesting because we enjoyed many activities. We were cooking Beriani rice and bread by ourselves. It was so interesting. We were also doing drawing with our unconscious mind. For me this module is very interesting.

Wednesday 5/1/2011
Industrial visit
Today, we have an industrial visit to two biotech companies, Innobio and Stellagen Company. I got to go to Stellagen Company which located at Gombak, Selangor. Mr Nurhilmy was explained to us about this company, he was the chief operating officer of this company. After that, we are divided to three groups to get more explanation about the process of production.  My group was conducted by Mr. Azim, he was the mechanical engineer in this company. His role is to control the mechanical process. The first part is about the water controlled system which is water that used to system and also production. The second part is laboratory, he show us the laboratory for research and development about the product.  The third part is bioreactors for production. There are two bioreactors such as 1500 L and 70 L bioreactor. Then, it is followed by centrifugation and freeze drying. Lastly the product is mixed with bulking agent, packaging and store at 4 C. This company’s product is StellarLac probiotic. It is an alternative product to antibiotic growth product. I was so happy for this industrial visit. The company’s activities is related to what I’ve learn during study. I also found that one of my ex- course mate is working here. I hope I can get the opportunity to working like this company.

Thursday 6/1/2011 & Friday 7/1/2011
Principle of creative and innovation
The class was expanded class on creative thinking.  We were learned about NABC value proposition NABC stand for Need, Approach, Benefits, and Competitor.  To sharpen our value proposition we are suggest to answer the following four questions:
1. What is the important customer and market Need?
2. What is the unique Approach for addressing this need?
3. What are the specific Benefits per costs that result from this approach?
4. How are the benefits per costs superior to the Competition’s and the alternatives?

Before that, we need to consider whether our Idea is important or interesting. Some ideas is important but not interesting, some ideas is interesting but not important. The best thing is the idea should be important and interesting. We are thinking critically to get idea that is important and interesting. Something invented can be innovative and creative. BUT IS BETTER FOR IT TO HELP PEOPLE AND MAKING MONEY

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